Tag Management System, TagMan closes $2.2 Million Series A Investment Led by Greycroft Partners

New York, NY (PRWEB) January 11, 2011

TagMan, the Tag Management System with real-time Attribution for enterprise e-commerce, today announced it has closed $ 2.25 million in Series A funding led by Greycroft Partners. Other investors in this round include iNovia Capital and Angels.

TagMan, the smart container, that sits on more than 100 e-commerce sites, including Subaru, Virgin Atlantic and Air New Zealand, previously raised $ 2.1 million in Angel funding, the most recent in February 2010 led by Cambridge Angels and the London Business School E100.

TagMan is used to manage online marketing tags/pixels (the pieces of code used by the digital advertising industry to track the performance of online campaigns) - and the data they provide - much more effectively, independently and with more control over privacy. It is used by e-commerce businesses to connect or switch between online marketing technology providers such as data systems, retargeting networks and web analytics providers more freely, and track the entire multi-touch attribution path to conversion of online customers in one system, in real time.

"TagMan was the first Tag Management System and has established itself as the market leader and trend-setter in both the US and Europe," says TagMan founder and CEO Paul Cook. "We will put the new funding to immediate use in releasing version 3 of our technology, building out our infrastructure to support the continuing flow of new, enterprise e-commerce clients and to develop the technology so that we can continue to break new ground on behalf of those businesses."

"Tagman has been very successful in helping e-commerce companies and marketers improve the performance of their online marketing, and this has ancillary benefits for consumers and innovative vendors in the ad tech market," says Ian Sigalow, partner at Greycroft Partners, who has previously invested in Buddy Media and Collective. "We are very excited about the potential for TagMan's agnostic and universal solution to the problems presented by tags, pixels, and attribution.

Following the new investment, TagMan has expanded its Board of Directors with three new non-executive appointments: Seth Brody, representing Greycroft, an experienced digital media executive was previously a Group Vice President/GM of online travel agent Orbitz Worldwide; Shaun Gregory, new media director at O2 who also becomes Chairman; and John Taysom, representing Cambridge Angels, a director, founder or investor in several online companies, including Advertising.com. The remaining Board will continue to be comprised of CEO Paul Cook and TagMan General Manager Jon Baron.

Greycroft Partners LCC (http://www.greycroftpartners.com) founded in 2006, is a venture capital partnership, formed to invest in promising digital media companies. Greycroft has raised over $ 200 million and invests between $ 500,000 and $ 5 million at inception, and will increase on a staged basis to double that amount over time. Their portfolio companies benefit from active, hands-on assistance in all phases of expansion, including marketing, finance, and management development.

With offices in New York and Los Angeles, the company leverages an extensive network of media and technology industry connections to help investees gain visibility, build strategic relationships, and successfully bring their products to market. A list of its portfolio companies can be found here: Portfolio | Greycroft Partners LLC

iNovia Capital (http://inoviacapital.com/) provides venture capital to entrepreneurs who transform innovations into successful companies. The team comprises sector experts focused on mobile, consumer internet, internet communications, software and digital media. iNovia has $ 165 million under management across two seed and early stage IT and Life Sciences funds.

TagMan is the smart container tag for enterprise e-commerce. By acting as a single, universal tag and interface through which tracking tags and pixels can be deployed, online marketers can save time and money in the way they implement, manage and track campaigns. TagMan goes beyond last-click by capturing the complete path to conversion of online customers and providing real-time attribution reports that alleviate discrepancies between display, CPA and PPC online advertising channels.

TagMan was founded in November 2007 and has offices in New York and London. Clients include Virgin Atlantic, Subaru, Boden, Laura Ashley, Thomas Cook and Air New Zealand. TagMan recently won the DPAC Award as the Best Advertising Analytics company as determined by peers in digital media and marketing.

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Attributor Partners With Magazine Publishers of America and Periodical Publishers Association to Stop Piracy and Help Monetize Content Across the Web

San Mateo, CALIF. (PRWEB) June 10, 2010

Attributor, provider of the first Web-wide content monitoring and identification platform, today announced partnerships with the Magazine Publishers of America (MPA) and the Periodical Publishers Association (PPA). The partnership goals are to provide magazine industry professionals in the US and UK with an effective way to stop piracy, increase visibility of how their content is used across the Web, and create more revenue-generating syndication opportunities.

A key aspect of the shared vision between the three organizations involves protecting the value of publisher content. A recent Attributor study found that publisher content reaches 5.3 times more audience on sites who are not licensed to republish those articles. Another study on online magazine infringement highlighted 20 of the more than 2,000 domains that illegally host full-issue downloads of magazines. Unauthorized content reuse is growing more than 15 percent per year, which translates into millions of dollars in lost licensing and advertising revenue per year.

Illegal syndication is taking its toll on the publishing industry, and individual publishers are struggling to monetize and protect the value of their content, said Jim Pitkow, Attributor CEO. Its vital that these publishers have control over their content to eliminate piracy and increase revenue opportunities. Our partnerships with MPA and PPA will allow more publishers access to these services.

With the advent of multi-platform publishing, magazine brands face a very real threat from piracy on the internet, said Barry McIlheney, chief executive of the PPA. At the PPA we have a responsibility to help members tackle this issue and together with Attributor we can provide a way of identifying and protecting high-value content.

With this alliance, the MPAs 225 domestic and 50 international publishing companies, and the PPAs nearly 200 publishing company members, who together publish more than 3,000 consumer, business and customer magazines, will receive a discount on the full suite of Attributor products and services. This discount includes Guardian, which allows content owners real-time access to actionable intelligence about where and how their content is propagating across the entire Internet. Guardian enables member companies to protect their existing online licensing and advertising revenues, identify new licensing opportunities, as well as up-sell existing syndication customers

Attributors content monitoring technology is available in 18 languages and helps content owners protect their copyrighted content. The technology provides 24/7-piracy protection by monitoring more than 35 billion Web pages, including hosting sites, cyberlockers and link farms, continuously scanning for copies of original works. Once a potential infringing copy is found, the content is verified before takedown notifications are sent.

About Attributor

Attributor is a privately held technology company headquartered in San Mateo, Calif. Its content monitoring and enforcement platform enables publishers of all sizes to protect their text, image and video content wherever it appears on the Internet. Attributors customers include John Wiley & Sons, Hachette Book Group, Macmillan, The Associated Press, The Financial Times, Agencia EFE and Deutsche Presse-Agentur, among others. For more information, visit: Attributor.com.

About The Magazine Publishers of America

Magazine Publishers of America (MPA) is the industry association for consumer magazines. Established in 1919, the MPA represents approximately 225 domestic publishing companies with more than 1,000 titles, nearly 50 international companies and more than 100 associate members. Staffed by magazine industry specialists, the MPA is headquartered in New York City, with an office of government affairs in Washington, DC. For more information, visit: magazine.org/.

About The Periodical Publishers Association

The Periodical Publishers Association (PPA) protects and promotes the interests of print and online publishers of consumer and business media in the UK. The PPA has around 200 publishing companies in its membership, which collectively produce more than 2,500 consumer and business magazines and journals as well as digital media, data products and events. For more information, visit: ppa.co.uk/

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Canaan Partners Expands its Digital Media Portfolio and Leads $10M Investment in Associated Content

Menlo Park, CA (PRWEB) August 1, 2007

Canaan Partners, a $ 2.4 billion global venture capital firm, today announced it has led a $ 10 million, Series B investment in Associated Content, a leading online publisher known as "The People's Media Company". The new funding will enable Associated Content to further its commitment to creating an unparalleled network of content producers, and to enhance its publishing and distribution platforms. Warren Lee from Canaan Partners has joined Associated Content's board of directors.

Today's news highlights Canaan's focus on digital media investments, particularly the management and leverage of digital content, new advertising and video revenue models, and new Web-based services for consumers. Canaan has a strong record of success in the digital media market as an early and lead investor in both Match.com and DoubleClick. The firm's current portfolio includes The Active Network, the leading online community for amateur sports enthusiasts; Tremor Media, a company monetizing online video and cracking the code on video advertising; and Blurb, a leader changing the face of publishing by letting anyone easily create and sell bookstore-quality books online.

"Associated Content has created a unique model for content distribution that enables Content Producers from around the world to build their audience," said Warren Lee, Canaan Partners. "We are very enthusiastic about the large market opportunity, the business momentum, and the great team they have assembled. We are excited about helping the Associated Content team continue to refine its offerings and extend its reach."

Founded in 2005, Associated Content is comprised of more than 70,000 Content Producers who contribute to its growing, ad-supported digital media library. Associated Content also operates as a syndication engine, providing brands and publishers with a wide range of quality content generated through its scalable and efficient platform. Existing investors, including Softbank Capital and Tim Armstrong also participated in the round.

"We're thrilled to add Canaan to our existing group of investors and think they can play a substantial role in helping us reach our potential. Associated Content is poised for significant growth, and positioned to fill the rapidly expanding need for more diverse content," said Geoff Reiss, CEO, Associated Content. "With the support of our investors, we will further strengthen our platform, library and distribution efforts, and in turn, support the vast community of talented Content Producers who bring new and original content submissions to AC every day."

About Canaan Partners

Canaan Partners invests in visionary entrepreneurs and provides them the networks, insights and operational guidance required to build high-performance technology and healthcare companies. For 20 years, they have taken an active and committed role in the companies in which they invest, and have completed more than 65 mergers and acquisitions and 51 IPOs. With $ 2.4 billion under management and a worldwide footprint, the firm's technology team is committed to catalyzing the growth of innovative companies in the digital media, communications & mobility, enterprise and clean tech industries. Among its successes are DoubleClick, the leading online advertising solution, Match.com, the most popular online dating site in the world, and Acme Packet, one of the top ten performing IPOs of 2006. Other Canaan technology investments include SuccessFactors, The Active Network, Blurb, Dexterra, ID Analytics and GroundWorks. Canaan has offices in California, Connecticut, India and Israel. For more information visit: http://www.canaan.com

About Associated Content

Associated Content (http://www.associatedcontent.com), "The People's Media Company is a leading online publishing showcase where anyone--from experts and enthusiasts to amateurs and professionals - can become a Content Producer and submit original material on virtually any topic for distribution. Associated Content's Content Producers gain exposure and earn cash by contributing to its ever-expanding collection of ad-supported original articles, videos, images and audio content. Founded by Luke Beatty in 2005, the company has offices in Denver and New York City.

Contact

Erin McMahon-Lyman

Marketing Alchemist

Phone (415) 649-1390

Gina Vakili

Canaan Partners

Phone (650) 854-8092

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Verious Partners with Elance to Launch World's Largest Network of Mobile App Contract Developers, Designers and Service Providers

San Carlos, CA (PRWEB) November 08, 2011

Verious, Inc., the one-stop marketplace for mobile app development, and Elance, Inc., the world's leading platform for online employment, today announced that over 25,000 mobile professionals from the Elance network have been added to Verious existing network of mobile app component developers. Now, enterprise decision-makers and small business owners looking to quickly and cost-effectively develop new app featuresor entire new apps from scratchcan browse, review and even post requests to over 25,000 pre-screened, qualified mobile developers and app designers on http://www.Verious.com.

With the continued push to go mobile, enterprises are looking for ways to dramatically accelerate their mobile app development efforts. Additionally, restaurants, retailers, law offices and other main street businesses are looking to participate in the booming mobile app economy, said Anil Pereira, Founder and CEO of Verious. Our partnership with Elance exponentially expands our network of outsourced mobile app developers and broadens our marketplace to include designers and others who can help businesses create the assets they need to enhance existing apps or create entirely new apps for iOS, Android or other mobile devices.

Through their partnership, Verious and Elance have created two new categories in the Verious Marketplace: Find Contract Developers and Find Mobile App Projects.

The first category, Find Contract Developers, enables product managers, brand managers, small business owners and developers to browse a mobile app contractor directory which lists over 25,000 outsourced contract developers and designers skilled in developing iPhone/iPad apps, Android apps, app feature buttons, app icons, splash screens, or even multimedia features. These developer profiles come complete with details of a contractors capabilities, qualifications and ratings from prior projects.

The second category, Find Mobile App Projects, allows contract developers and designers to review postings for newly requested projects, submit their capabilities/credentials/profiles and bid on these projects accordingly.

Find Contract Developers and Find Mobile App Projects are both available now at http://www.Verious.com/Developer.

About Verious

Verious (http://www.Verious.com, @Veriously) is a mobile infrastructure company operating an online marketplace and license management service for mobile app development. The company launched in beta as a Finalist at the TechCrunch Disrupt conference in San Francisco, CA in September, 2011.

"Verious" means "very serious, major, something cool". The company is backed by leading seed and angel investors and its management team includes industry veterans with experience at leading mobile, software and trusted services companies including American Express, Apple, Motorola, Oracle, Samsung, TRUSTe, VeriSign and VMWare. For more information, please visit http://www.Verious.com or follow us on Twitter @Veriously.

About Elance

Elance, the worlds leading platform for online employment, helps businesses hire and manage in the cloud.

For businesses looking to staff-up a team on an hourly or project basis, Elance offers instant access to qualified professionals who work online. Elance provides the tools to hire, view work as it progresses and pay for results. Elance is faster and more cost-effective than job boards, staffing firms and traditional outsourcing.

For skilled professionals who want to work online, Elance offers access to qualified clients, a virtual workplace and guaranteed pay for great work. Contractors have already earned more than $ 450 million on the Elance platform.

The company is privately held and headquartered in Mountain View, California. For more information, visit Elance at http://www.elance.com.

Copyright Verious, Inc., 2011. Media inquiries may be directed to Laura(dot)Nunez(at)Verious(dot)com.

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