67 percent of iPad users are frequent travelers and use their device for everything from booking flights, to getting directions, to finding the best local restaurant. A new study by mobile advertising network Greystripe, a division of ValueClick (Nasdaq: VCLK), on the use of touch smartphones and iPads in travel, found while nearly all touch smartphone and tablet users use their device while traveling, iPad users are more likely (60 percent) than iPhone and Android users (49 percent) to use their device to make a travel booking.
These results correspond to the boom in travel-related mobile ad campaigns in the Greystripe network, which has grown 49.2 percent in the past 12 months.
Greystripe collected the data from 971 users on its expansive network of iPhone (including iTouch), Android and iPad devices during a month-long period from June to July 2011.
The study took an in-depth look at how iPads, iPhones (including iPod Touches) and Androids are used by frequent travelers throughout the travel process for everything from planning a vacation to how they use their devices while traveling. The study found iPads are especially vacation and business travel-friendly: 91 percent of iPad users have used their device for a travel related activity of some kind.
Because iPads are so portable, many travelers with the device use it to make travel arrangements:
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