Ad.ly, which runs celebrity endorsements in social media, today announced the debut of its Consumer Influence Index.
The index a top 10 list revealing which celebrities drive the most consumer traffic to advertisers sites ranks Lauren Conrad as the most influential celebrity online for Q4, 2010 followed by Kim Kardashian, Khloe Kardashian, and then rapper Snoop Dogg.
If people are the new publishers, then people are the future of advertising, and celebrities are the new prime time, said Arnie Gullov-Singh, CEO, Ad.ly, Inc. Thats why we define influence as the ability to get people to visit places on the Web. This simple metric is essential to social media marketing. Its how brands will decide where to spend their money.
During the Q4 holiday shopping season, top Ad.ly celebrities distinguished themselves as tastemakers in entertainment, fashion, consumer electronics and more. The following celebrities drove the most consumer traffic to advertisers campaign landing pages, Q4 holiday promotions and more:
1.)
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